Fil d'Ariane


 Boutique tenue par:
 Your Discount Music Gear Shop. Where Geeks Rock Too! (a subsidiary of Ace Division Inc is a privately run business corporation located in Tyler, Texas) We specializes in online sales of Music Gear and stage stands at discount prices. is We have been selling on eBay since 1999 and maintain over a 99% positive feedback rating. You can be assured and confident with your purchase through If you are not happy with your purchase at anytime, feel free to contact us to try and resolve any problem.

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General Interest, a subsidiary Ace Division Inc which is a privately run business corporation located in Tyler, Texas. We have been selling on eBay since 1999 and maintain over a 99% positive feedback rating. You can be assured and confident with your purchase through If you are not happy with your purchase at anytime, feel free to contact us to try and resolve any problem. We specialize in the online sell of musical accessories at greatly discounted prices. We buy our inventory directly from the manufacturer and only in quantities by the truck load. As a result of our tremendous buying power, we have the ability to pass big savings back to you, the customer. We look forward to doing business with you and keeping you as a long-term, valued customer. 

Since our company deals with manufacturers directly, you are able to get merchandise wholesale for as much as 80% less than if you were to purchase the same product retail. We buy in large quantities and warehouse all our goods. Our "bulk-buying" allows us to receive merchandise at an incredible discount and pass the savings onto you. All our products are new and come with a 1 year warranty offered directly through us. There is no need to deal with the manufacture on warranty issues. You do not have to be a member to take advantage of our wholesale prices. is committed to supplying the lowest priced, highest quality merchandise internationally. We are also committed to customer service, helping you in every step of your purchase from ordering, shipping, and satisfaction once you have received your goods. We look forward to having a long-term business relationship with you or your company.


Our mission is to provide musicians with a comprehensive selection of high quality accessories for their musical instruments and equipment at discounts of up to 80% off the cost of products purchased at retail prices. Founder, Mike Jelliff has had a lifelong passion for music, and his stint as a drummer during the late 1990's and early 2000's seeded the idea of somehow finding a way to make a positive contribution to the music industry. His passion, coupled with his Bachelor’s Degree in Business Occupations from Tarleton State University, positioned him to launch the business of his dreams. Founded in 1999, now sells instrument accessories on 6 online sales channels that include Ebay, Amazon, Wal-Mart, Wish, Reverb,  and Rakuten. The company has a combined customer satisfaction rate of over 99% and has served over 280,000 satisfied customers with tens of thousands of new customers every year. Our overriding focus is always on our customers, because with them, the beat goes on.


We envision that will become the leading source of musical instrument and equipment accessories in the nation; that we will set the bar for exceptionally high quality products offered at an affordable price; that our customer satisfaction will never fall below 99%


High value and affordability – We know that musicians generally do not have a great deal of extra cash to spend on keeping their musical instruments and equipment updated with accessories, and yet they are reluctant to compromise on quality. With that in mind, we purchase large quantities of superior products at wholesale prices so that we can pass those savings on to our customers. 

Exceptional quality – We have a rigid selection process whereby we stock only the very best products in the music industry.

Service excellence – Because our customers are the heartbeat of our business, we do whatever we can to keep them happy. We do this because we care about them and we want to foster trusting, long term relationships. 

Integrity and Accountability – We work with transparency and reliability. We hold ourselves accountable for high excellence every step of the way – from customer enquiries to fulling orders. Our guarantee policy is second to none. If a customer has a concern, we tend to it immediately because we stand by our reputation as the nation’s #1 musician-friendly company.


Company History:

Founded in 1999 by Mike Jelliff, a subsidiary of Ace Division Inc is a privately run business corporation that specializes in selling musical accessories online and at greatly discounted prices. It all started with the passion Mike Jelliff had for drumming, in which he was a drummer for a number of bands in Central Texas in the late 1990’s through to the early 2000’s. During this time, he was also going to business school at University of Tarleton in Stevensville, Texas, with the intention of attaining a Bachelors Degree in Business Occupations. It was there that he decided to start buying and selling his used and unwanted drum accessories on eBay on November 24th 1999. Partnering with eBay proved to be an instant success, after which he opted to open his very own eBay seller store in the same year under the assumed name MJ Investments. 

Participating in a re-sell affiliated program started when he decided to come together with Musician’s Friend in the early 2000’s and this earned him much needed capital, which enabled him to pick up other re-sell affiliate programs over the next 4 years. It was with great honor that he graduated with a Bachelor’s Degree in Business Occupation after which he decided to retire from his current band in Waco, Texas. Upon moving the business to Houston, Texas in the year 2004, MJ Investments decided to purchase 50% equity in Third Coast MX, which was a motocross company. However, MJ investments decided to sell their equity with Third Coast MX in August 2004 after only a 3-month partnership, for the purposes of focusing all their time in the Music Instrument Accessory online retail business. This endeavor had, over time, impacted the business positively allowing MJ Investments to focus full time in selling on eBay, while maintaining a positive feedback rating of over 99%. 

On August 18thth, 2004 MJ Investments officially changed its name to Ace Division Imports and in November 2004, Ace Division Imports acquired a shipping warehouse in Northwest Houston. This was a much-needed asset, because it suited their inventory storage needs and shipping logistics which meet their customers growing demands and needs. In November 2007, Mike Jelliff became a licensed Real Estate Broker and this marked a new era for Ace Division Imports mainly because the company now decided to expand its business operations into the Real Estate Industry, namely investments, management and listing services in the greater Houston metro area. Come January 28th 2009, Ace Division Imports officially changed its name to Ace Division Inc and became a privately held S-Corporation in the state of Texas. It was later that year that Ace Division Inc became a designated Corporate Real Estate Broker in regards to where its properties and clients are concerned. 

In 2011, Ace Division Inc acquired the registered trademark brand ‘Griffin’, for their brand identity and also for distinguishing their products from the competition. Ever since Ace Division Inc started carrying the ‘Griffin’ brand it has been able to serve its customers in a more personal way and this is because of the reputation that the brand has earned for itself and in addition to that, its extended warranties. Later, On May 1st 2017, Ace Division acquired the private label brand “Fat Toad” that relates to pro-audio gear products. On July 1st 2014 Ace Division Inc moved its headquarters and shipping warehouse location to Tyler, TX, which is where the company currently operates. This move was made for the purposes of serving their customers better due to the growing demand from customers where shipping transit times are concerned. On April 1st 2019, after 15 years the name "Ace Division" was rebranded to what is now "". Ace Division Inc remains the owner and operator of . We feel the change is necessary to further separate ourselves from the competition, as well as establish strong brand identity with our customers who look for value and award winning customer support.

Currently, has strictly become an online re-seller of music instrument accessories & stage stands, and focuses on selling its products at the largest discounts possible on multiple online sales channels including eBay, Amazon, Wal-Mart, ,, and Rakuten. This has ensured a combined total customer satisfaction rate of over 99%, which has, over the years, enabled them to serve over 250,000 satisfied customers with tens of thousands of new customers every year. Their tremendous buying power has resulted in the company passing big savings on to their customers, and this is why they have managed to maintain their clientele who have also returned for repeat business. They have also managed to attract new customers either through referrals or networking/marketing. Buying accessories at wholesale prices does not require one to be a member, so taking advantage of the low prices offered at is a deal that you cannot possibly find anywhere else! Get in touch with today and enjoy satisfaction guaranteed!